Watch: Mameshiba

17 Feb

My friend Joan Obra recently returned from Japan with a gift for me, a small plush featured in one of a series of commercials for a Japanese company called Mameshiba:

About a year and a half ago, I posted for the Fresno Beehive a few of Mameshiba’s creepy/cute commercials. Last year, Joan, who finds the ads as amusing as I do, did her own Mameshiba post. What I didn’t know until today is this (via Japangasm):

“The interesting thing about Mameshiba is that the videos used to promote them aren’t derived from any existing product, film, book or other media, but the other way round – the videos came first.”

Knowing these ads existed just to create a brand, and not to sell beans or something, doesn’t make me like them any less. Enjoy some Mameshiba commercials after the jump.

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One Response to “Watch: Mameshiba”

  1. Jason February 24, 2011 at 12:17 pm #

    I have to show this to my daughters. They’ll love them.

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